UNITED KINGDOM ITALIAN WINE SUPPLY

WINE EXPORT FROM ITALY TO UK

The United Kingdom is one of the greatest importers of wine in the world (around one and a half billion litres of wine a year), with a pro-capita consumption just under 24 litres a year.

In the last few years, volumes have dropped slightly while value has increased, which shows a shift in consumption toward higher quality wines and higher prices. Women tend to consume more than men do, therefore there is more demand for white wines and rosé, especially sparkling wines. The main sales channel for wine is large-scale distribution, therefore competition for breaking into the market is fierce.

Today, our sales are mainly focused on Pinot Grigio, but generic and varietal wines are increasing as well.