Generally, all Northern European markets maintain a very stable sales trend. With regard to Sweden, Norway and Finland, where alcohol retail sales are a monopoly, in Denmark, where Hamlet’s story takes place, distribution involves quite a large group of operators (around 1,500 buyers and importers). This enables us to be one of the various players in the market, since, despite the quite high tax on wine, Danish consumers are very demanding and used to high levels of quality.
We have been able to maintain a constant growth in these countries over the last few years, mainly with IGP wines, such as Rosso Veneto Parzialmente Appassito, Aglianico, Primitivo and Chardonnay.
With regard to the Baltic countries, Lithuania deserves special mention. It is the largest of the Baltic States with a wine market that has substantially developed over the last twenty years. Previously, when the country was part of the Soviet Union, low-quality wines mainly from other USSR countries, such as Moldavia and Georgia, were consumed. After becoming independent in the early 1990s, the country has tried to integrate more and more with Western Europe and the wine market has also increasingly focused on production in those countries and above all on higher quality products.
In the last few years, demand has focused on cold-fermented white and rosé wines for the production of sparkling wines.